With a Cornell MBA, degrees in both neuroscience and psychology, and nearly 15 years of leadership experience in fintech and venture-backed startups, Teddy brings a unique perspective to the fragrance industry. His background combines the artistry and science of perfumery with firsthand experience building fragrance brands, scaling businesses, understanding consumer behavior, and engaging audiences through social media.

That last piece is central to his work. Teddy shares his fragrance expertise with more than 125,000 followers across TikTok, Instagram, and YouTube. Creating content regularly gives him a real-time view of how people discover, discuss, and choose fragrance today. He sees which scents spark curiosity, which stories travel, and what actually moves someone to welcome a new scent into their collection. He has watched that dynamic play out with House of Cosmo, which has become one of the most talked-about fragrance brands on TikTok.

His expertise spans fragrance formulation and ingredients, brand storytelling and positioning, the science and psychology of scent, emerging fragrance trends, niche perfumery, social media strategy, and the business of fragrance.

Teddy is passionate about demystifying the world of perfume. For everyday consumers, that means making fragrance artistry and science accessible. For founders and brands, it means sharing knowledge the industry usually keeps to itself. Through his consulting practice, he works with a select group of clients to create fragrances that stand out in a crowded market and build brands that connect with fragrance lovers.